Resume
Experience
2021 - Present
Digital Marketing Manager
NextPaw
Orlando, FL (Remote)
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Owned 100% of the content marketing process from pitch to publication to improve brand consistency across all channels.
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Developed an integrated B2B marketing funnel that resulted in 200+ new users and $35k in new ARR.
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Managed email list of over 4000+ contacts, averaging a 32% open rate on newsletters, promotions, and product launch emails.
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Created over 300+ blog posts, support articles, in-app guides, flyers, and tutorial videos to increase user engagement.
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Produced supplemental content such as infographics, email sequence templates, webinar scripts, and more, exhibiting an adaptable skill set and a knack for engaging new audiences in the digital space.
2020 - 2021
Website Designer
NextPaw
Orlando, FL (Remote)
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Launched 70+ personalized websites and e-commerce stores for a variety of retail and service based businesses.
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Developed new procedures for submitting ongoing web site revisions, reducing support calls by 14%.
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Maintained security licensing, backlinks, and structured data to ensure proper functioning and increase search engine rankings.
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Collected and analyzed website metrics including organic and paid traffic, customer engagement, click-through rates, & cost-per clicks.
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Optimized website exposure by analyzing search engine patterns to direct online placement of keywords.
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Maintained security licensing, backlinks, and structured data to ensure compliance and increase search engine rankings.
2019 - 2020
Marketing Coordinator
Mattamy Homes
Orlando, FL
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Supported the Director of Marketing by providing day to day coordination of advertising and public relations campaigns focusing on all aspects of marketing new home communities.
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Managed asset library of print marketing collateral including brochures, price sheets, floor plans, sales center experiences, handouts etc. for each community.
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Provided ongoing updates to community website content and SEO campaigns.
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Coordinated the design, schedule and execution of email and text blasts to community lead banks and interest lists.
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Scheduled and oversaw third-party vendors to ensure quality performance and timely delivery of all goods and services.
2018 - 2019
Social Media Manager
Fun Academy Motion Pictures
Columbus, GA
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Assisted in all aspects of digital marketing for the theatrical and video on demand release of Sgt. Stubby: An American Hero.
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Spearheaded the development of social media campaigns, content, and posting calendars to maintain a consistent brand voice across Facebook, Instagram, Twitter, and Google.
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Monitored social media channels to engage and respond in real time via private/public comments, messages, which created and increased a loyal, active, and engaged fan base.
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Implemented Google and Facebook ad campaigns that led to a 36% growth in social media followers and 22% increase in merchandise sales.
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Tracked content performance using social marketing tools including Google Analytics, Facebook Insights, HootSuite, and Agency Analytics.
2017 - 2018
Social Media Manager
2nd Avenue Animal Hospital
Columbus, GA
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Managed social media marketing campaigns and day to day activities which led to 44% increase in user engagement.

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Established a media library of branded photos, videos, graphics and copy for use on websites, social media channels, and emails.
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Monitored Google My Business to respond to messages, online reviews, and make updates as needed to promote active engagement and create local awareness around the brand.
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Lead digital analytics and metrics reporting, utilizing Google Analytics and Facebook Insights to optimize our content approach, increase engagement and raise the visibility.
Education
2014 - 2018
Columbus State University
Bachelor of Fine Arts (BFA)
Communication
Columbus, GA
Professional Skillset
Social Media Management (Facebook, Instagram, Twitter, Google)
Adobe Premiere Pro
Canva
Loom
Slack
Still and animated graphics and videos
HTML and Website CMS Platforms (Shopify, Squarespace, Weebly, Wix)
Paid Ads (Google, Facebook, Instagram, Retargeting)
Google Analytics and Facebook Insights
Mac, Windows